Create panel > Helpers > Object Type rollout > Delegate
The Delegate is a special helper object used in crowd animation. It serves as an agent for motion created by a Crowd object and its behaviors. The Crowd object controls a delegate or delegates, whose motion can then be imparted to a biped or other object. Delegates cannot be rendered.

The delegate object is shaped like a pyramid. By default, the point of the pyramid indicates the forward direction, the delegate's local Y axis.
The delegate object uses the following rollouts:
Also, you can set parameters for multiple delegates simultaneously, optionally with random variation, using the Crowd object's Edit Multiple Delegates dialog.